Guerilla-Marketing

Guerrilla marketing is an unconventional marketing strategy that aims to generate maximum attention with a minimal budget. Companies with the necessary funds are particularly keen to use guerrilla marketing. What sometimes starts small and with a low budget can have major and costly repercussions, for example in the form of legal consequences if campaigns (unexpectedly) violate regulations. Guerrilla marketing focuses on the idea of surprising the target group with creative, unexpected, and often provocative actions in order to achieve a lasting effect. It deliberately breaks with the familiar in order to create experiences that remain in the memory and, ideally, go viral.

The seminar highlights the key features of guerrilla marketing: the creative use of ideas instead of large budgets, the surprise effect to increase brand awareness, and the viral potential that such actions create. In addition, I will show you how start-ups can replace expensive campaigns with flexibility and strategic planning.

This workshop will be held in German.

To conduct the online event, we will use the video conferencing tool of Zoom Video Communications, Inc. You can find information on data protection here: https://zoom.us/docs/en-us/privacy-and-legal.html. By participating in the event, you agree to this data processing.