Branding – the key to lasting success

This seminar offers you comprehensive insight into the fundamentals and strategic approaches of brand building. A central focus is on the distinction between branding and marketing. Various strategies are presented on how brands can differentiate themselves in saturated markets in order to stand out from the competition and build a strong connection with their target group.

I will show you how to develop a brand that appeals to customers not only rationally but also emotionally. The question “Why should customers choose this product and not that of a competitor?” plays a central role here. Successful branding is not just a design or marketing approach, but a sustainable, strategic process that contributes significantly to the long-term success of a company.

This workshop will be held in German.

To conduct the online event, we will use the video conferencing tool of Zoom Video Communications, Inc. You can find information on data protection here: https://zoom.us/docs/en-us/privacy-and-legal.html. By participating in the event, you agree to this data processing.