Website Development: Success Factors & Common Mistakes

Your website is much more than a digital business card—it’s the heart of your online marketing. In this seminar, you’ll learn what really matters when building a website, so that your site not only attracts visitors but also wins them over and turns them into customers.

Together, we’ll explore the most important technical fundamentals and show why user experience (UX) is crucial to your success. You’ll gain practical insights into proven design principles and learn how to structure content clearly and effectively.

You’ll also learn how to avoid common mistakes when selecting tools and building marketing funnels. Whether you’re just starting out or looking to optimize your existing site—you’ll walk away with concrete, actionable tips for your website.

Take this opportunity to ask an expert your questions directly and learn how to optimally combine technology and marketing.

This workshop will be held in German.

To conduct the online event, we will use the video conferencing tool of Zoom Video Communications, Inc. You can find information on data protection here: https://zoom.us/docs/en-us/privacy-and-legal.html. By participating in the event, you agree to this data processing.