Market analysis II: Competitor analysis, SWOT, market calculation
08.01.26 | 15:00 o'clock – 17:00 o'clock |Online | save as Calendar item
As part of our market analysis, today we will continue to focus on the advantages and competition
Registration
For this event a registration is necessary. Please log-in in your personal "My BPW".
Free capacity
In the second part of the market analysis, you will discover further advantages of your offer and analyze your competition. With the help of the SWOT approach, you will identify weaknesses and strengths, opportunities and risks. We will also calculate the market potential in a sample example. You will receive a checklist to help you fill in any gaps afterwards. Since we will be doing exercises together, it would be great if you could actively participate.
Please also note our first part, “Market Analysis: Target Groups and USP,” on January 7.
This workshop will be held in German.
To conduct the online event, we will use the video conferencing tool of Zoom Video Communications, Inc. You can find information on data protection here: https://zoom.us/docs/en-us/privacy-and-legal.html. By participating in the event, you agree to this data processing.
Contributors
Petra Diederichs (Guerrilla Marketing Group)
Seit 1994 leite ich die Niederlassung der deutschen Guerrilla Marketing Group. Ich trainiere und coache Führungskräfte und Mitarbeitende, vorrangig in den Bereichen Vertrieb, Marketing und Kommunikation und Mindfulness.
Themen wie Neukundengewinnung, Empfehlungsmarketing und alles rund um die vertriebliche Kommunikation, vor allem auch am Telefon, sind meine Schwerpunkte.
Seit 2015 bin ich als Dozentin für Marketing an der TH Wildau tätig. Ich bin seit 2009 Co-Moderatorin unseres populären Marketing-Podcasts „GuerrillaFM“ und Autorin des Buches „New Guerrilla“. Ebenso biete ich Mindfulness an.
Mehr unter www.mindfulness.berlin und www.guerrilla.de
Categories
- Online seminar