Marketing basics: Management decision or errand boy?

In an increasingly competitive business world, a sound understanding of marketing is essential. This seminar offers you a comprehensive overview of the key aspects of marketing and its importance for business success. The four components of the marketing mix—product, price, place (distribution), and promotion—are examined in detail to show how a balanced combination of these elements can significantly influence the success of your business.

Using practical examples and proven strategies, I explain how to develop products that meet the needs of the target group, how to determine well-thought-out pricing strategies, how to select effective distribution channels, and how to use creative marketing measures. I also give you valuable tips on integrating and coordinating the various elements to develop a coherent and successful marketing strategy.

I also place a special focus on the relevance of offline marketing methods to illustrate how they can be used to complement modern strategies. Examples of successful measures such as events, print ads, and flyers illustrate the influence of these approaches on brand presence and customer loyalty.

This workshop will be held in German.

To conduct the online event, we will use the video conferencing tool of Zoom Video Communications, Inc. You can find information on data protection here: https://zoom.us/docs/en-us/privacy-and-legal.html. By participating in the event, you agree to this data processing.