Financing and Financial Planning

In this chapter, all previous sections are brought together and translated into figures. The purpose of this chapter is to provide an overview of the company’s future financial position, earnings power, and assets, ultimately demonstrating whether your business concept is financially viable and profitable.

You should present and explain the key findings of your financial plan in this chapter. These key takeaways include, for example:

  • Expected profits or losses in the initial years (along with a summary table of the projected Income Statement / Profit and Loss Statement)
  • Achieving the break-even point (At what point do revenues cover or exceed expenses?)
  • Total capital requirement
  • Planned financing structure
  • Explanation of the assumptions made to estimate revenues, expenses, capital expenditures, etc.

Structure and Preparation of the Financial Plan

The financial plan synthesizes the assumptions and statements made throughout the preceding chapters. It should cover a three-year horizon. Within this period, the company should sustainably reach its break-even point. For the first year, a monthly breakdown is recommended, followed by quarterly or semi-annual intervals thereafter.

Step 1: Projected Income Statement (Profit & Loss / P&L Forecast)

At the heart of the financial plan is the projected Income Statement (also referred to as profitability forecast). Here, you determine whether, when, and to what extent your company will generate a profit - in other words, whether it is profitable. The calculation results in either a net income (profit) or a net loss. A profit increases equity and strengthens the enterprise's profitability. A loss, which must be absorbed by the business, erodes capital. The core components of the P&L statement are expenses and revenues. To compute the result, deduct calculated expenses from projected revenues. What remains is the profit (or loss).

All revenues and expenses of a fiscal year must be accounted for in the P&L statement. Mathematically, drafting the P&L forecast is straightforward: projected expenses are subtracted from expected revenues. The real challenge lies in grounding these figures in realistic assumptions. Walk through your business plan step by step and assess whether, and to what extent, your strategic assumptions translate into revenues and expenses.

Market entry and corresponding revenue trajectories are subject to significant uncertainties. In earlier chapters, you examined how many customers you can win over with your product or service, how quickly marketing initiatives take effect, and what price points you can command. Estimating operating expenses can also be challenging. For certain expense categories, obtaining quotes from suppliers allows you to work with realistic figures. Personnel costs can generally be estimated quite accurately based on your detailed workforce planning. It is critical that all operational expenses are accounted for and no cost items are overlooked. Do not forget to incorporate living expenses: in a GmbH (corporation), this is budgeted as managing director compensation; in a partnership or sole proprietorship, appropriate private drawings must be factored into the cash flow projection.

Depreciation and interest expenses are calculated separately within the Capital Expenditure & Depreciation Plan and the Debt Service Schedule. The structure of the P&L forecast is oriented toward commercial accounting standards (§ 275 HGB) and should follow standard accounting schemas. As templates cannot cover every conceivable expense and revenue type, supplement them with line items specific to your business model.

Step 2: Capital Expenditure and Depreciation Schedule (CapEx Plan)

A detailed CapEx and depreciation schedule serves as a vital supporting schedule for both the P&L statement and the cash flow statement (assuming capital expenditures are planned). Investments require sufficient cash reserves and must therefore be reflected in the cash flow plan. The annual depreciation on fixed assets, in turn, flows into the P&L statement as an expense.

Record all planned capital investments in the CapEx schedule (in alignment with the considerations outlined in the previous chapter). Based on the asset's useful life and corresponding annual loss in value, calculate the respective depreciation and amortization. Fixed assets are typically written off over three to ten years (exact reference periods can be retrieved from official depreciation tables / AfA tables). Total investment sums must be transferred as cash outflows into the cash flow forecast. The periodic depreciation amounts enter the P&L statement as operating expenses.

Step 3: Cash Flow Planning (Liquidity Planning)

Solvency is a fundamental prerequisite for business survival: insolvency - in the form of illiquidity - threatens the very existence of your venture. For this reason, cash flow planning is of paramount importance. In it, you calculate all projected cash inflows and outflows across your corporate bank accounts. Here, actual payment dates are decisive rather than invoice dates. The initial capital requirement necessary to launch your company is derived directly from this projection. Cash flow forecasting also exposes potential liquidity bottlenecks early, allowing you to take countermeasures to keep the company liquid and solvent at all times.

The specific capital requirement is derived from the cash flow statement, which banking practice typically requires on a monthly basis for at least the first year. In practice, all incoming cash flows are offset against outgoing cash flows. To a large extent, items from the P&L forecast can serve as a baseline. The critical differences are:

  1. The timing discrepancy between revenue recognition and actual cash collection, as well as between expense recognition and actual cash disbursement. In the P&L, revenue is recognized when the invoice is issued; in the cash flow statement, only when the invoice is paid by the customer!
  2. Depreciation is an expense, but does not represent a cash outflow; it is therefore excluded from the cash flow statement.

In addition to operational P&L items, cash flow planning accounts for disbursements for capital expenditures and loan repayments (principal), as well as cash injections from equity contributions and bank debt.

These values are imported from the CapEx and debt service schedules. The cumulative net cash deficit reveals your total funding requirement. This capital need must be covered by appropriate financing sources. An uncovered liquidity shortfall implies default/insolvency. Enter all planned financing tranches into your cash flow statement.

Ensure you budget sufficient ramp-up expenses and conservative liquidity reserves in your cash flow plan. To maintain solvency at all times, total cash inflows plus existing reserves must consistently exceed total cash outflows.

Step 4: Debt Service Schedule (Interest and Principal Repayment)

The debt service schedule serves a similar supporting function: borrowing and principal repayments create cash inflows and outflows within the cash flow plan, but do not impact the P&L statement directly. Interest charges, by contrast, are simultaneously an expense on the P&L and a cash outflow in liquidity planning.

In this schedule, you determine financing costs (interest) and the amortization of loans (principal repayments). First, draw down the debt amounts identified in your cash flow plan. The resulting interest charges are transferred to both the P&L and cash flow forecasts, while principal repayments are recorded strictly as cash disbursements in the cash flow statement.

Step 5: Reviewing Feedback Loops and Reconciliations

The P&L statement, cash flow plan, and debt service schedule are closely interrelated. Factoring in interest expenses and principal amortizations creates feedback loops back into the P&L and liquidity projections. Check thoroughly whether interest and debt repayments have expanded the financing gap in your cash flow plan and ensure that your planned capitalization remains sufficient. The final cash balance must remain positive in every single period.

Step 6: Identifying Risks and Opportunities (Scenario Analysis)

Because definitive forecasts of commercial performance are impossible during the startup phase, you should model multiple scenarios at this stage (best case, base case, worst case), demonstrating potential opportunities, risks, and their bottom-line impact on cash flow and profitability.

If you lack sufficient technical expertise in financial modeling, engage qualified specialists (such as tax consultants or business advisors). Nevertheless, you must personally understand your figures, their origins, and their underlying assumptions. This is the only way you can steer the company effectively and react promptly to variances.

Financial modeling templates with predefined cell linkages between sub-plans are available for download on our website. However, they should always be customized to your specific venture. Business plan sample cases include fully completed financial models, which you can consult to understand the interdependencies between schedules.

Revenues vs. Cash Receipts – Expenses vs. Cash Disbursements: What Is the Difference?

If you are new to financial modeling, familiarize yourself with the distinction between revenues/expenses (Income Statement) and cash receipts/cash disbursements (Cash Flow Statement). The following examples clarify why this distinction is vital:

Revenue vs. Cash Receipt: The moment you sell a product and issue an invoice, you generate sales revenue that appears on the P&L statement. For cash flow, however, only the actual cash inflow matters. If your customer pays under 60-day terms, the cash receipt does not materialize until two months later.

Capital Expenditure vs. Operating Expense: When purchasing capital equipment (e.g., IT hardware, machinery), payment is typically due upon delivery. In the cash flow plan, this is recorded as a cash disbursement. On the P&L, however, the purchase amount does not appear as an immediate expense because capital expenditures are not operational expenses. Instead, the asset’s gradual wear and tear must be recognized as an annual expense via depreciation.

Borrowing vs. Repayment: When drawing down a bank loan, it is recorded as a cash inflow in the cash flow plan. A loan repayment represents a cash disbursement. Neither the disbursement of loan proceeds nor the repayment of principal affects the P&L directly, as they are neither revenues nor expenses. However, the associated interest payments constitute an operating expense (and a cash disbursement).

Financing the Capital Requirement

Your total capital requirement is derived from your cash flow planning. The next question is identifying suitable financing instruments for your enterprise. A fundamental distinction is made between equity and debt.

As a rule of thumb, you should contribute at least 15 percent equity. If you anticipate initial startup losses, higher equity capital will be required, as your equity cushion must at least be sufficient to absorb these early losses. Otherwise, the enterprise risks balance sheet over-indebtedness (Überschuldung), which constitutes mandatory grounds for insolvency in corporate entities (e.g., GmbH, UG, AG).

Equity does not necessarily have to come solely from your personal assets. You can also bring third-party investors on board. For companies with substantial growth potential, numerous venture capital firms offer equity financing.

Commercial banks and savings banks (Sparkassen) are primary partners for debt financing. For lending institutions, mitigating risk through collateral is a decisive lending criterion. Bank loans are therefore particularly suitable for capital expenditures where equipment, vehicles, or commercial real estate can serve as security. To ensure viable ventures do not fail due to a lack of collateral, guarantee banks (Bürgschaftsbanken) operate in Berlin and Brandenburg to assume a significant share of the bank's credit risk.

For specific projects, you may also qualify for public grants or subsidized promotional loans. Funding programs exist, for example, for capital investments, micro-projects, personnel costs, R&D, or technology-driven startups. Research the founder loan programs offered by the KfW Bank Group or regional development banks (e.g., IBB / ILB). These offer favorable interest rates and reduce the co-financing bank's risk exposure.

Numerous financial institutions and business development experts support the Berlin-Brandenburg Business Plan Competition (BPW) and are available for consultations. The BPW team will gladly connect you with qualified advisors from development banks free of charge.

Guiding Questions

Profit and Loss (P&L) Planning

  • How will your revenues, expenses, and gross margins develop over time?
  • When and in what volume do you expect to generate revenue?
  • When will the company reach the break-even point? When and to what extent will the business generate net profits (profitability)?

Capital Expenditure and Depreciation Schedule

  • What capital investments will you execute, at what points in time, and at what scale?
  • What annual depreciation expenses will result from these respective investments?

Cash Flow Planning (Liquidity)

  • How will your cash balances evolve? Is solvency guaranteed at all times?
  • From which point forward do you anticipate positive operating cash flow (cash surplus)?
  • How do customer payment terms and early-payment cash discounts (Skonti) impact your liquidity position?

Financing Requirements

  • What is the total financing requirement of your venture as calculated in the cash flow forecast?
  • How is this financing requirement distributed over the three-year planning horizon?
  • Which financing sources (equity, debt, grants, subsidized loans) are available to cover this capital requirement?
  • When will you inject capital into the enterprise, and from which specific sources?
  • What commercial and financial risks emerge from your business concept, and what contingency measures will you deploy to counter them?
  • Does the financial model provide long-term financial stability for your enterprise?