Messaging – How Positioning Turns into Words

You know what your company stands for. The question is whether your customers, investors, and partners understand that right away. Good positioning is the foundation. It’s your messaging that makes it visible and effective to the outside world.

In this seminar, you’ll learn how to develop clear, compelling messages based on your positioning. You’ll discover how a well-thought-out messaging structure is built, why many founders talk about features instead of benefits, and how to speak the language of your target audience. We’ll also show you how to tailor your messages for different channels and stages of the customer journey.

Contents:

• Positioning (internal) vs. Messaging (external): The Crucial Difference
• The Mechanics of Messaging: Core Message, Supporting Messages, Evidence
• Benefits Instead of Features: The Classic Mistake and How to Avoid It
• Speaking Your Target Audience’s Language
• Tailoring Messages by Channel and Funnel Stage

This seminar is designed for founders and startups who want to sharpen their communication and convince others with clear language—whether in a pitch, on their website, or on social media.

This workshop will be held in German.

To conduct the online event, we will use the video conferencing tool of Zoom Video Communications, Inc. You can find information on data protection here: https://zoom.us/docs/en-us/privacy-and-legal.html. By participating in the event, you agree to this data processing.