Market analysis II: Competitor analysis, SWOT, market calculation

In the second part of the market analysis, you will discover further advantages of your offer and analyze your competition. With the help of the SWOT approach, you will identify weaknesses and strengths, opportunities and risks. We will also calculate the market potential in a sample example. You will receive a checklist to help you fill in any gaps afterwards. Since we will be doing exercises together, it would be great if you could actively participate.

Please also note our first part, “Market Analysis: Target Groups and USP,” on January 6.

This workshop will be held in German.

To conduct the online event, we will use the video conferencing tool of Zoom Video Communications, Inc. You can find information on data protection here: https://zoom.us/docs/en-us/privacy-and-legal.html. By participating in the event, you agree to this data processing.