Market analysis I: Target groups and USP

Today, we will review the foundation of your idea, the target group, and the USP as part of your market analysis strategy. You will learn the difference between market analysis and market research and how you can use them for your idea. In addition, we will conduct virtual exercises together. Be prepared, have your idea as clear as possible, and look forward to feedback from the group.

Please also note our second part, “Market Analysis II: Competitor Analysis, SWOT, Market Calculation,” on January 8.

This workshop will be held in German.

To conduct the online event, we will use the video conferencing tool of Zoom Video Communications, Inc. You can find information on data protection here: https://zoom.us/docs/en-us/privacy-and-legal.html. By participating in the event, you agree to this data processing.