Know your customer
11.05.26 | 13:00 o'clock – 16:00 o'clock |Babelsberg | save as Calendar item
From Hypothesis to Target Audience: Customer Research in Practice
Registration
For this event a registration is necessary. Please log-in in your personal "My BPW".
Free capacity
You have a business idea and want to get started right away. But do you really know who you’re building for and what drives your target audience?
In this interactive workshop, you’ll learn how to systematically move from your initial hypothesis to real target audience insights. You’ll discover how to systematically test assumptions about your customers, develop meaningful customer interviews, and ask the right questions.
Working in small groups, you’ll tackle fictional business ideas head-on: You’ll develop hypotheses, create your own interview guide, and practice extracting relevant insights from interviews and other research methods.
By the end of the workshop, you’ll have the tools to conduct your first target audience analysis on your own.
The event will be conducted in English and is exclusively for FLINTA people. FLINTA stands for women, lesbians, intersex, non-binary, trans and agender people.
Tip: An account with ChatGPT or Claude can be helpful during the workshop.
Contributors
Veronika Posch (VP Growth Consulting)
Veronika Posch ist Growth- und Marketing-Consultant mit über 11 Jahren Erfahrung in der Startup- und Scale-up-Welt. Sie hat Marketing- und Growth-Abteilungen bei Unternehmen wie MILES Mobility und ArtNight von Grund auf aufgebaut und geleitet – an der Schnittstelle zwischen Strategie und operativer Umsetzung.
Mit VP Growth Consulting unterstützt sie Gründer:innen in der Aufbau- und Skalierungsphase dabei, ihr Wachstum systematisch und nachhaltig zu entwickeln. Sie ist außerdem Gastgeberin des Podcasts „In Her Code“ über FemTech und Business.
Categories
- Seminar