Idea Generation with Design Thinking

In this workshop, you’ll work with other participants to develop a business idea that really works. You won’t start with a solution in mind; instead, you’ll choose a challenge that interests you personally.

As a group, you’ll develop a shared understanding of the problem, explore the needs of your potential customers, think outside the box, and deliberately brainstorm many—even unusual—solutions.

By the end of the workshop, you’ll have the first prototype of a new business idea. You’ll walk away with two things: a business idea that reflects real customer needs, and the Design Thinking method itself, which you can apply to your own problems in the future.

The workshop intentionally requires an open-ended approach. It is therefore less suitable if you want to validate your own, already well-developed startup plan directly during the workshop. However, the methods can be applied to your own startup idea later on.

This workshop will be held in German.

To conduct the online event, we will use the video conferencing tool of Zoom Video Communications, Inc. You can find information on data protection here: https://zoom.us/docs/en-us/privacy-and-legal.html. By participating in the event, you agree to this data processing.