From Idea to Impact: Find Your “Why” and Your Problem

In this seminar, you’ll dive deep into the art of ideation and problem definition—the foundation of every successful startup. You’ll learn methods for identifying relevant problems, questioning assumptions, and uncovering your target audience’s hidden needs. Step by step, the workshop will guide you through the process of turning unstructured thoughts into clear problem hypotheses.

You’ll practice preparing user interviews, gathering insights, and validating real pain points instead of relying on gut feelings. Together, you’ll develop techniques such as problem framing, opportunity mapping, and creative ideation methods that will help you develop solutions that truly make a difference.

By the end, you’ll not only have new ideas but also a sharper understanding of exactly which problem you’re solving—and why it’s worth focusing on that specific problem.

This seminar will be held in English.

To conduct the online event, we will use the video conferencing tool of Zoom Video Communications, Inc. You can find information on data protection here: https://zoom.us/docs/en-us/privacy-and-legal.html. By participating in the event, you agree to this data processing.