Successful start-ups begin with a clear view of the market!

A clear positioning and sound market knowledge are crucial to becoming visible as a startup and growing in the long term. In this practical presentation, Sebastian Ketter shows how founders can get started with market analysis and marketing using simple methods and directly applicable tools.

The focus is on tried-and-tested strategies for analyzing the market environment, defining relevant target groups and developing a distinctive brand profile. A structured analysis of the competition, customer expectations and your own strengths forms the basis for a targeted, effective marketing strategy.

Compact knowledge and real examples from practice provide valuable impulses for your own brand development - understandable, inspiring and directly implementable.

This workshop will be held in german.