From Research to Market, from Lab to Launch

18.03.24 | 16:00 Uhr – 19:00 Uhr |Potsdam | Als Kalendereintrag speichern

Early optimization and detailed project plans from lab to launch are a prerequisite for success and save time and money.


Für diese Veranstaltung ist eine Anmeldung notwendig. Bitte loggen Sie sich dazu in den "Mein BPW-Bereich" ein.

Freie Plätze vorhanden

Often projects do not move forward, and implementation of new ideas take too long. Clear distribution of tasks ensure best synergy of different activities, such as regulatory studies and scaling of production. This workshop gives an overview about the united needs of teams from laboratory, analytics, production, regulatory, business, and law to a product success. The following questions, for example, should be clarified:

  • What exactly is my business/product idea?
  • What are the specifications/quality requirements?
  • Where is my market?
  • Who are my customers?
  • What is the unique selling point (USP)?
  • What is the competition doing (benchmarking)?
  • Do we need strategic or financial partners/investors?

During this workshop participants are led to insights independently. The most important "take-home message" - only in a team and with enthusiasm can you turn an idea from research into a business.

This workshop is a cooperation with Potsdam Science Park.


Dr. Ursula La Cognata (ybe – Your Biotech Experts)

ybe - Your Biotech Experts is a freelance partnership specialized in consulting and coaching companies and institutions and their employees in the field of biotechnology and food.

After more than 25 years of industry experience, as company founders in start-ups and as managers in multinational corporations with global competencies, we pass on our knowledge and experience now. A particular focus of ybe is to bring new technologies and products from the laboratory to application and commercialization.


  • Seminar in Präsenz