In addition to economic sustainability, questions of ecological and social sustainability are playing an increasingly important role in the success of start-up projects. Challenges such as climate change and the energy revolution, unequal educational opportunities and global poverty demand entrepreneurial answers and open up opportunities for start-ups and green future markets.
Established companies and start-ups are therefore addressing these challenges and opportunities. They develop solutions and implement them in their strategies and goals. Companies that take ecological and social factors into account in addition to economic aspects are better prepared in the long term for future challenges such as demographic change, scarcity of resources, fluctuating raw material prices and changing legal frameworks. Like financing and marketing, sustainability is an entrepreneurial cross-cutting task that serves to ensure long-term success.
An integration of sustainability aspects into your business model is particularly relevant for investors in order to see that you take the opportunities and risks of corporate development systematically and holistically into account. Make sustainability an explicit topic, define your understanding of sustainable corporate development and integrate sustainability aspects into your business concept. The sustainability-related key questions and assessment criteria in BPW Plan and BPW Canvas will help you to do this.
As part of the competition, we will award the special sustainability award with 5,000 euros in the 3rd phase. Participants who have submitted a business plan or a canvas model to the 3rd online submission deadline automatically qualify for the special prize.
Find out more on pages 18 and 19 of our current manual.